Marco market and industry insights

KEY CHANNELS

Insights regarding how stakeholders in the market sell and distribute their products and services is critical to understand how you can better meet the needs of the market. Especially important issues might relate to the role of using partners for sales and distribution versus owning these processes in-house.

Customers

It is important to understand customers beyond simply what they want and need. We can help you understand how competitors and other stakeholders serve their needs, what these stakeholders understand about their own customers, and how others in the market sell to and service customers.

Market Success Paths

Why do companies win and grow their business while others in a market struggle? What is the right path for you, especially in a new or emerging market? We capture the dynamics of the market so you can decide on an appropriate path to success.

Overall Competitive Landscape

Putting all the pieces together forms a comprehensive understanding of the market and how it relates to active firms in the market. The overall goal is to assemble an understanding of an overall competitive landscape for a market.

Understand the overall opportunity a market presents as well as how to win new sales and succeed.

Also put company-specific findings into context so you can assess the broader market ecosystem.

MARKET SIZE & GROWTH

Estimate the size and growth expectations of niche or obscure markets through original research and triangulation with public sources where available.
The outcome is a powerful estimate of a market and the opportunity it represents.

Point Research and Consulting

+1.202.427.6723